In this episode, I share a recent conversation with a DIY supplier, a genuinely positive and forward-thinking discussion.
But it also highlighted something I see too often:
It’s time to change the track.
At the same time, there’s a second challenge:
the way DIY products are presented online.
Content is often boring, emotionless, and identical, making it almost impossible to stand out or create real preference.
So this episode explores both sides:
the mindset shift suppliers need to adopt, and how product content must evolve to create impact!
Because growth won’t come from doing the same things… slightly better.
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